Whether you’re a contractor or a home renovation business, you’ll know the importance of making a good first impression on potential customers. While factors like brand recognition and referrals can help increase sales, research also shows that flyer marketing remains just as relevant and effective as ever.
If you think your current flyers require a little renovation, you’ve come to the right place. In this comprehensive guide, we’ll go over 9 simple ways you can level up your construction flyer designs for seamless and effective marketing.
A User-Friendly Guide to Designing a Construction Flyer for Non-Designers
Here are the key ways you can start designing your construction flyers like a pro:
1. Use construction-themed templates
Nowadays, creating on-brand flyers is much easier thanks to the help of some free online design tools. Instead of browsing through thousands of stock images and clipping them yourself, you can simply browse through some free construction flyer templates for a solid foundation for your design.
Not only that, but online tools such as PosterMyWall also offer free-to-use assets, including elements specifically for construction-related design needs.
2. Feature before-and-after projects
The best way to prove yourself is by showcasing your work. To help fill out the additional space on your construction flyer, why not feature photos of before-and-after transformations of your past projects?
In case you don’t have any or are interested in doing it yourself, here are a few tips for making effective before-and-after collages:
- Use a drag-and-drop editor
- Feature high-quality images
- Label your “before” and “after” pictures
3. Choose easy-to-read fonts
Aside from using high-quality images, it’s also just as important to select clear and legible fonts. While there is no specific rule to which ones you should use, here are the most commonly used options for your reference:
- Futura
- Helvetica
- Montserrat
- Roboto
As a bonus tip, always remember to limit your font styles to a maximum of 2 to 3 to ensure consistency and easy readability.
4. Incorporate a color palette
While the stereotypical colors of a construction business are usually yellow and black, feel free to incorporate your own brand palette into your flyer. In fact, research shows that brands with consistent color palettes have seen a 33 percent increase in overall brand recognition.
5. Add relevant images
When it comes to looking for the right image for your construction flyer, there is a high chance that you’re going to have to browse through thousands of stock photos to find the right one.
Fortunately, advancements in technology have now made the process much easier. In case you need specific photos of construction workers or some construction tools, you can easily generate them using an AI Images tool.
6. Include client testimonials
If you’re looking for a simple yet effective way to increase your brand’s legitimacy and entice more customers, it’s a good idea to include client testimonials in your flyers. This can be something as simple as showcasing a 5-star rating system or even adding short client reviews on your construction flyers.
Additionally, you can also add a section on your construction flyer where customers can easily access forms to input their own reviews.
7. Showcase certifications
Investing in a construction company isn’t the same as buying a basic t-shirt from a store. Aside from being convinced by client testimonials and before-and-after pictures, customers should also have easy access to your official certifications.
Luckily, you can easily incorporate these via a dedicated section for logos, seals, and even brief explanations of your awards and/or certifications.
8. Add a QR code
While you can argue that adding a QR code to a physical flyer can seem a bit counterintuitive, it’s actually a great way to provide customers with a more detailed overview of your construction business.
Below are some examples of QR code links you can add to your flyer:
- Rates and services list
- Official website
- Social media page
- Review submission
- App download link
Not only is it now much easier to scan a QR code using your phone, but it’s also really easy to generate.
9. Add a strong call-to-action
Regardless of the type of flyer you’re creating, you should never underestimate the power of a strong call-to-action (CTA). When done right, research shows that a clear CTA can increase conversion rates by up to 161 percent.
While your CTA will depend entirely on what you’d like your customer to do, we’ve gathered a few tips to help ensure that your CTA is effective:
- Use action words
- Be specific
- Create a sense of urgency
Construct Your Creative Flyer Today
Now that you have the right tools, it’s time to get started with reconstructing your marketing game plan. Whether you want to get started with browsing through some relevant graphics or brainstorming a strong call to action, your flyer can help …